Introducing Smart Rules: Unified MLS Data Without the Development Headache

Say goodbye to complex data mapping and hello to seamless multi-MLS integration We’re excited to announce the launch of Smart Rules, a powerful new feature that eliminates one of the biggest pain points in real estate data integration: handling inconsistent terminology across different MLSs. The Problem Every Real Estate Developer Faces If you’ve worked with […]

Published on
21 June 2025
Introducing Smart Rules: Unified MLS Data Without the Development Headache

Say goodbye to complex data mapping and hello to seamless multi-MLS integration

We’re excited to announce the launch of Smart Rules, a powerful new feature that eliminates one of the biggest pain points in real estate data integration: handling inconsistent terminology across different MLSs.

The Problem Every Real Estate Developer Faces

If you’ve worked with MLS data from multiple regions, you know the frustration. The same property type might be called “Single Family Residence” in one MLS, “Detached” in another, and simply “House” in a third. Swimming pools become “Pool,” “In-Ground Pool,” or “Swimming Pool” depending on which system you’re querying.

This inconsistency forces developers into an impossible choice: create dozens of confusing filter options for users, or build complex synonym-handling logic that becomes a maintenance nightmare as you scale to new regions.

The Solution: API-Level Intelligence

Smart Rules moves this complexity out of your application and into our API. Instead of writing and maintaining mapping tables, normalization functions, and search expansion logic, you define your rules once and let our system handle the rest.

Here’s how it works:

Smart Request Matching

When you search for propertyType=House, our API automatically finds listings tagged as “Single Family Residence,” “Detached,” and any other variations you’ve defined as synonymous.

Automatic Response Normalization

Optionally standardize the values returned in responses. Every property type comes back as “House” regardless of how the original MLS labeled it, giving your users a consistent experience.

Before and After

Without Smart Rules, you’d need code like this:

const propertyTypeSynonyms = {

  ‘House’: [‘Single Family Residence’, ‘Detached’, ‘House’, ‘SFR’],

  ‘Condo’: [‘Condominium’, ‘Condo’, ‘Townhouse’, ‘Unit’]

};

function expandSearchTerms(userQuery) {

  const synonyms = propertyTypeSynonyms[userQuery] || [userQuery];

  const queryParams = synonyms.map(term => 

    `propertyType=${encodeURIComponent(term)}`

  ).join(‘&’);

  return `/listings?${queryParams}`;

}

function normalizeResponse(listings) {

  return listings.map(listing => {

    if ([‘Single Family Residence’, ‘Detached’, ‘SFR’].includes(listing.propertyType)) {

      listing.propertyType = ‘House’;

    }

    return listing;

  });

}

With Smart Rules, you simply:

  1. Define your rules once at the account level
  2. Make normal API calls – no special handling required
  3. Get consistent results automatically

Getting Started in Three Steps

Step 1: Define Your Smart Rules

{

  “rules”: {

    “synonyms”: [

      {

        “values”: [“Single Family Residence”, “Detached”, “House”],

        “request”: { “params”: [“propertyType”] },

        “response”: {

          “fields”: [“details.propertyType”],

          “normalizedValue”: “House”

        }

      }

    ]

  }

}

Step 2: Apply Rules to Your Account

PATCH https://api.repliers.io/accounts/{accountId}

Content-Type: application/json

{

  “rules”: {

    “synonyms”: [/* your rules here */]

  }

}

Step 3: Start Searching

GET https://api.repliers.io/listings?propertyType=House

That’s it! The API returns all matching listings with normalized property types.

Real-World Impact

For Development Teams: Focus on building great user experiences instead of wrestling with data inconsistencies. No more maintaining complex mapping tables or writing normalization code.

For Users: Clean, consistent search results without confusing duplicate filter options. Search for “House” and find everything you’d expect, regardless of how different MLSs categorize the same property type.

For Business Growth: Scale to new markets faster. Adding a new MLS region no longer means weeks of analyzing terminology differences and updating your codebase.

Advanced Capabilities

Smart Rules supports sophisticated configurations including:

  • Multiple parameter support – Apply the same rules to different search fields
  • Multiple synonym groups – Handle property types, amenities, locations, and status values
  • Search-only rules – Expand searches without normalizing responses
  • Flexible field mapping – Target specific response fields for normalization

What’s Next?

Smart Rules is available now for all Repliers API users. We’ve designed it to handle the most common MLS variations out of the box, and you can easily extend it with your own custom rules as you discover new regional differences.

Ready to simplify your MLS integration? Check out our Smart Rules Implementation Guide or contact our support team to get started.


Smart Rules is part of our ongoing commitment to making real estate data integration as seamless as possible. Have ideas for other features that would save you development time? We’d love to hear from you.

Ready to get started?

It’s time to elevate your real estate game with Repliers. Schedule a demo to learn more, or get an API key to start exploring our capabilities.